Klook launches new ‘Get Your Travel Right’ global campaign via BBH Singapore
Klook is launching its global brand platform, ‘Get Your Travel Right’, to tackle a growing reality of modern travel: despite having more options than ever before, planning a holiday has never felt more complicated. From hotels to attractions, transport and dining recommendations, travellers are navigating an overwhelming number of websites, apps, reviews, and booking platforms before they even leave home. What should be an exciting part of travel has increasingly become a source of stress, uncertainty, and decision fatigue.
And while the complexity affects everyone, the responsibility rarely falls equally.Behind almost every successful group holiday is one person coordinating the plans, comparing the options, building the itinerary, and making sure everything comes together. They are often the first to take on the work and the last to receive any credit. Marking BBH Singapore’s first work for Klook following a competitive pitch, Get Your Travel Right is built around the belief that travel is better when people can stop second-guessing their decisions and start looking forward to the experiences ahead.
The campaign comes to life through two complementary expressions. The first demonstrates how Klook helps travellers confidently get every part of their journey right by bringing accommodation, transport, attractions, and experiences together in one trusted platform.
The second shines a spotlight on the often-overlooked travel planners who make great holidays possible for everyone else.Supporting Klook’s new platform is Klookmojis, a distinctive visual identity system developed by BBH Singapore that transforms the Klook logo into an ever-evolving collection of travel-inspired icons.
From hotels and trains to sushi, safaris and skydives, Klookmojis provide a simple and memorable expression of the breadth of experiences available through the platform.To support Klook’s extensive inventory and multi-market footprint, the campaign is powered by an AI-enabled production system capable of generating thousands of hyper-local, market-specific Klookmoji executions. The flexible system allows Klook to respond to changing travel trends and inventory while maintaining a consistent brand experience across 15 markets.
At the heart of the campaign is a global initiative celebrating travel planners themselves. Proprietary research conducted by Klook found that travel planning is among the least appreciated responsibilities within friend and family groups, despite often being the factor that determines whether a trip succeeds or fails.
To recognise their efforts, Klook is launching a global search for five deserving travel planners who will win a 7-day hosted trip to Switzerland in December 2026. For once, they will be able to enjoy a holiday where someone else handles the details. The initiative will be amplified through Klook’s network of more than 30,000 Kreators and social content encouraging travellers to celebrate the planners in their own lives.
Get Your Travel Right launches globally in August across film, digital, social, PR and out-of-home channels.Marcus Yong, VP, Global Marketing, Klook, said:“More choices should make travel better, but too often it makes planning harder. By bringing the essential parts of a trip together, Klook helps travellers cut through endless comparison and book with confidence. That is how we help people “Get Your Travel Right” when they Book with Klook. We also want to celebrate the person who makes every great holiday happen: the travel planner behind the moments everyone else gets to enjoy.”
Khairul Mondzi, Executive Creative Director, BBH Singapore, added:”Travel should be easier than ever. Instead, many people find themselves juggling dozens of tabs, conflicting reviews and endless decisions before they’ve even packed a suitcase. And in every friend group, there’s usually one person carrying most of that burden. That’s what inspired this campaign. Klook helps travellers get travel right, but we also wanted to recognise the people who’ve been quietly doing that work for everyone else all along.”
