Yomi Olaniwun
Facebook recently brought energy, creativity, and connection to the AprokoNation Fiesta 2025, delivering an immersive experience that engaged thousands of attendees through interactive activities and creator-driven moments. The activation highlighted how young adults in Nigeria use Facebook to explore interests, discover new experiences, and deepen meaningful connections.
The event emphasized Facebook’s role as a platform where creators can engage authentically with their audiences. “Facebook is a leading space for conversations around cultural moments worldwide, and more young adults in Nigeria are discovering its value,” said Oluwasola Obagbemi, Head of Communications, Sub-Saharan Africa at Meta. “Events like AprokoNation Fiesta create opportunities for friends to connect, explore wellness, and engage in creative experiences. We are committed to enhancing features that empower people to express themselves, build relationships, and discover new opportunities.” A highlight of the festival was the Facebook Wellness Booth, hosted by Eni Adeoluwa, which featured interactive social activities and creator moments. Attendees enjoyed the Reels Booth, capturing short-form videos and participating in Facebook-themed games that brought extra excitement to the activation. “Hosting the Facebook Wellness Booth was an incredible experience,” said Adeoluwa. “It was inspiring to see young adults and creators use Facebook to explore interests and strengthen their connections. The platform allows anyone to engage beyond their immediate circle and discover meaningful experiences.”
The Y2K-themed activation combined nostalgia with innovation, creating a dynamic space for creators like Emanuella Samuel, Gina Ehikodi, Dr. Chinonso Egemba (Aproko Doctor), and Elozonam to interact with fans and festival-goers while growing their presence on Facebook. AprokoNation Fiesta, an annual wellness festival for young adults, celebrates healthy living through fun, engaging activities, music, and community-building experiences. By bringing people together through creativity, play, and wellness, Facebook’s participation reinforced its commitment to fostering community, inspiring new friendships, and empowering self-expression.
